Visit zulily during National Family Literacy Month + Help to Donate Books for Giving Tuesday and Throughout the Holiday Season ~ Trendy Mom Reviews
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Thursday, November 2, 2017

Visit zulily during National Family Literacy Month + Help to Donate Books for Giving Tuesday and Throughout the Holiday Season


The start of the holidays marks the season for giving. This season, zulily, the online retailer obsessed with bringing special daily finds to its customers, is teaming up exclusively with Penguin Random House to help those impacted by Hurricanes Harvey, Irma and Maria. As a mom in northern Texas, my heart goes out to other moms in our state and I have been helping with various campaigns to make a difference. Of course, I'm also sympathetic to moms that were impacted by Irma and Maria too. In today's post, I'll share a fun zulily campaign that you'll definitely want to check out for Giving Tuesday and throughout the Holiday Season (now through Dec. 10) to help moms, dads, and caregivers in areas that were impacted by Hurricanes Harvey, Irma, and Maria!

zulily is kicking off National Family Literacy Month this November with its first-ever interactive book fair, running now through December 10. Six sales events will feature a curated selection of children’s books, and each book purchased will trigger a donation from Penguin Random House to First Book. First Book, a nonprofit social enterprise that provides new books and other essentials to children in need, is aiding teachers, students and schools affected by the recent hurricanes.
“We recognize that many of our customers know someone or have been personally affected by the devastation incurred from the hurricanes this year,” said Kerry Gibson-Morris, VP of Home, Hardlines & Licensing at zulily. “We understand that these major storms can disrupt children’s learning and academic performance, and through our partnership with Penguin Random House and support of First Book, we hope we can provide children, teachers and schools the tools to succeed during these challenging recovery times.”

“Penguin Random House is committed to fostering a universal passion for reading and providing access to books in the communities and schools of parents and children who need them most. Through our partnership with zulily we’re able to expand and extend our ongoing relief efforts through our longtime partner, First Book, by providing up to 25,000 books during this important time of need,” said Jaci Updike, President of Sales of Penguin Random House U.S. 
“Educators have shared heart-breaking stories of students, families and fellow teachers who have lost their homes and belongings, as well as entire school libraries now destroyed by flooding or mold,” said Kyle Zimmer, president and CEO of First Book. “The support of zulily, zulily’s customers and Penguin Random House will bring treasured books to these communities, enabling educators to restore learning in their classrooms, and providing a lifeline of hopes and dreams for students and their families. It means the world to all of us.”
Customers can shop the ongoing interactive book fair via the “Buy One, Give One” badge highlighted on the website and on featured books found in select events. Each week zulily fans can visit zulily’s owned social channels to activate a call to action, through comments or shares to spark the “Give One” donation from Penguin Random House to First Book. For example, a donation will be made when fans comment on zulily’s Facebook post about their favorite childhood stories.  Here are some examples of those "Buy One, Give One" badges.

These are fun bedtime books. You'll feel great reading one of these books to your own children and knowing that another mom, dad, or caregiver received a donation of the same book.



The next books are also fun books that you'll read many times over! Plus, a mom, dad, or caregiver that reads the donated book from your "Buy One, Give One" deal will appreciate snuggling up with their little ones to read the same books over-and-over again too!


To help those affected by the hurricanes visit zulily.com, and zulily’s social pages: Facebook, Twitter, Instagram, and Pinterest.

We hope that you enjoy this campaign and the opportunity to order books for your own children that will create many happy bedtime memories while also knowing that zulily will donate the same book for another child to enjoy!

Learn More
If you aren't familiar with zulily, they also offer much more than books! zulily is a retailer obsessed with bringing customers special finds at incredible prices every day. zulily features an ever-changing, always delightful collection of clothing, home d├ęcor, toys, gifts and more –– for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

If you aren't familiar with First Book, let me share more details about this organization. First Book transforms the lives of children in need. Through a sustainable, market-driven model, First Book is creating equal access to quality education — making everything from brand-new, high-quality books and educational resources, to sports equipment, winter coats, snacks, and more – affordable to its member network of more than 325,000 educators who exclusively serve kids in need. Since 1992, First Book has distributed more than 170 million books and educational resources to programs and schools serving children from low-income families in more than 30 countries. First Book currently reaches an average of 3 million children every year and supports more than one in four of the estimated 1.3 million classrooms and programs serving children in need. With an additional 1,000 educators joining each week, First Book is the largest and fastest-growing network of educators in the United States exclusively serving kids in need.

Eligible educators, librarians, providers, and others serving children in need can sign up at here. For more information, please visit here or follow the latest news on Facebook and Twitter.

We hope that you enjoy the holiday season and the special time with family and friends. We also hope that you enjoy the opportunity to make a difference in the world!

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